‘Life is yin and yang. It’s all about our quest for happiness.’
Together with her husband Jop, she is co-owner of the successful salad bar formula SLA (with 12 branches throughout the Netherlands) and co-founder of Bedrock; the online magazine for everyone who cares for their own happiness and that of the world, which attracts 200,000 visitors every month. It is clear that entrepreneur Nina Pierson (31) does not like to sit still. We spoke to her about Bedrock, her quest for happiness and her favourite ANNA van MILLS shoes.
Nina, last year you launched Bedrock – tell us more!
“Bedrock is the online magazine that provides the foundation for a modern, accessible and often scientific approach towards sustainable happiness. The platform is intended for those who care for their own personal happiness but are also aware that to achieve that happiness, they must take care of others and the environment. Bedrock actually means foundation. It’s the bottom layer of the earth and if that foundation is steady then you actually have the ideal ground for a fertile surface. We want to contribute to a solid foundation from which people can make the right choices that lead to lasting happiness. Happiness, from which others and our planet can benefit. On the other hand, we are a Bedrock magazine, and offer a stable factor for people who would like to live healthier but have no clue where to begin. Our aim is to make it as easy as possible for people to engage in health and to make them aware of their everyday choices. This is one of the reasons why, last month, Bedrock – The Book was released.”
How do health and consciousness play a role in your life?
“I try to meditate every day (in practice, having a young daughter does not always work). I really experienced/learned that from my education and from Buddhism. My family and I lived in Thailand until I was eighth, afterwards I went back almost every year up until my twentieth. Partly because of my education, I believe that there is much more than just life on earth. That we do not know or cannot measure something does not mean that it does not exist.