ANNA van MILLS
Anna Winkelmolen &
Sales forecast 2017:
By: Reinilde van Ekris
Image: Femque Schook
As a little girl, shoes always fascinated Anna Winkelmolen. They have a special effect on her mood. She feels there is no better medicine for a listless and unattractive feeling than putting on a pair of heels. They make the legs longer, tighten the calf muscles, while giving you an elegant and gracefully confident posture. At least, if you have the perfect pair. And it is not so easy to find them…
“I was looking for pretty basics, but there was always something that I wanted to change,” she says. She gets the idea to set up a self-adhesive label, each pair being customizable. “For sneakers, it was already possible, so why not with heels?” In the evening and in addition to her work as a sales backoffice coordinator at G-Star, Winkelmolen works out her idea. It takes another four years until label ANNA van MILLS was launched.
From the color of the heel and material of the shoe to the shape of the nose and heel, every detail is customizable. The online configurator allows 45 thousand different combinations.
The entire ANNA van MILLS collection is handcrafted in Italy. Each pair costs between 239 and 299 euros.